Trademark Law Fundamentals

This program was recorded on April 23rd, 2017

This course introduces one of the key areas of intellectual property law—trademarks. Learn what a trademark is (different from other forms of IP, such as patents or copyrights), what makes a strong trademark and how to select the mark. We’ll discuss steps to develop trademarks rights and domestic and international registration and maintenance requirements. We’ll also discuss optimal steps to protect and enforce trademarks. Great for practitioners looking to expand their practice to include trademarks or improve their ability to spot issues and advise clients when they need further expertise.



  • David Lowe
    David Lowe is a registered patent attorney and founding member of LOWE GRAHAM JONES PLLC. David has experience in all aspects of intellectual property law, both in the United States and in foreign countries. His current practice includes patent, trademark, and copyright procurement, with an emphasis on intellectual property litigation and related client counseling. David has extensive experience in dispute resolution, including mediation, arbitration and litigation. His technical background is in computer science and software engineering, and his patent practice includes the preparation and prosecution of computer software, electronic, business process, and mechanical applications. He received a Computer Science degree in 1991 from Brigham Young University and a law degree (with honors) in 1994 from the University of Washington. While in law school, he was the Associate Editor in Chief for the Washington Law Review and a national Moot Court competitor. He has authored a variety of articles on intellectual property topics and is a contributing author to the WSBA Civil Procedure Deskbook and the Washington Lawyers Practice Manual. David is a frequent CLE speaker on intellectual property topics. David has served as chairperson of the Computer Technology Committee of the Young Lawyers Division of the King County Bar Association and as substitute professor at Seattle University School of Law, where he has taught Patent Litigation and Patent Prosecution.

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      • 2 General Credits
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    1. What is a trademark?
      1. Selecting a trademark - strength of a mark, proper searching
    2. How to obtain trademark rights
      1. Priority of use is everything 
      2. Common law vs. state registration vs. federal registration
      3. International trademarks
      4. Maintaining trademarks
    3. How to protect trademarks
      1. Consistent, proper use
      2. Enforcement in the Trademark Office or the Courts - likelihood of confusion factors
      3. Responding to cease-and-desist letters
      4. Internet issues

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